This certificate is designed with an interactive learning style to help you understand the principles of branding yourself. You will define your brand identity from values, personality, and purpose. What the brand stands for, which is the essence of your brand, will differentiate you from your competitors. You will learn techniques to craft your story and help you communicate a clear message about your brand. Through powerful and memorable storytelling, you will connect and gain trust from your audience through the journey. The common narration and values of the brand story will inspire your audience to join your brand purpose and community.
This course may be offered in-person, remotely, or online; please click each available section to view more details.
Under course 'Type' you will see one of these options:
For security reasons and the protection of your personal information, your session will time out due to a period of inactivity in minute(s) and second(s). Click Extend My Session to continue.For security reasons and the protection of your personal information, your session timed out after a period of inactivity. You will be redirected to the home page.
PBM005 - 202301-33457 - 55A
What is a remote noncredit course (adult students)?
Remote courses combine both asynchronous and synchronous learning for students who wish to engage with their professors and classmates in real time. In addition to self-paced work, you will be asked to log on during specific class times to participate in online discussions, read lectures, complete assignments, and interact with the instructor and other students.
What is a remote precollege course (students in grades 6-12)?
A remote course is a fully digital experience offered through Google Classroom. Remote courses will require you to login in real-time for the lecture and classroom-style learning, and you will have access to additional resources (ie. tutorial videos, handouts etc.) when class time is over. You will be required to log on during specific class times to participate in virtual discussions, read lectures, complete assignments, and interact with the instructor and other students (REMINDER: attendance, participation and project completion are part of the grading process). Please review the required supplies for each course, as some courses will need students to acquire software, equipment or tools for full participation.
Please note, students need to fully participate in the class as they would in-person. This means they keep their camera 'ON', take part in discussions and stay connected for the ENTIRE duration of the class (sessions will not be recorded). If your child needs special accommodations please let us know before the start of the class so that we could communicate this to the instructor.
Principal, thebrandingteam and Adjunct Professor, Fashion Business Management, FIT
Christina Lee has 20 years of lifestyle branding and multicultural marketing experience; specializing in brand strategy, development and management for talents and brands in fashion, sports and entertainment. Her expertise is extending brands through strategic and creative development. Christina is currently the principal of thebrandingteam and an Adjunct Professor at FIT.
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