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Course Description

With the recent rise of Social Media Influencer Marketing as a highly-effective advertising channel for new businesses, the practice is becoming an increasingly necessary skill for entrepreneurs and marketers alike. In this class, we will demystify the process and give you the tools and data-based strategies that successful start-ups and consumer-facing brands practice to drive results and growth. Some common questions we will answer through the class: What is influencer marketing? Does it work? How can I apply it to my business? How do I find influencers? How much should I pay influencers? We will also delve into more advanced topics, such as what are the most effective analytics tools to identify the right influencers, how to craft a great pitch, talent agencies relations, contract management, micro-influencers, gifting, product strategies and more.

Notes

This course may be offered in-person, remotely, or online; please click each available section to view more details.

Under course 'Type' you will see one of these options:

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Enroll Now - Select a section to enroll in
Section Title
55A
Type
Remote course- synchronous
Days
M
Time
6:10PM to 9:10PM
Dates
Jul 08, 2024
Schedule and Location
Contact Hours
3.0
Delivery Options
Course Fee(s)
Service charge(s)
  • CCPS Reg Fee  
Section Title
55A
Type
Remote course- synchronous
Days
M
Time
6:10PM to 9:10PM
Dates
Nov 18, 2024
Schedule and Location
Contact Hours
3.0
Delivery Options
Course Fee(s)
Tuition non-credit $90.00
Service charge(s)
  • CCPS Reg Fee  
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