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Course Description

In this certificate, you will learn brand strategies and how they work for accelerating the achievement of environmental, social, and governance (ESG) objectives. You will take a deep dive into how a corporation's brand—their financial and marketing policies, products (including textiles and fibers), and supply chains—can unify concerned communities and align with various stakeholder values in pursuit of a sustainable circular economy. Through case study examples of best and less than optimal brand practices, you will analyze brand websites, digital ads, and print marketing to learn about appropriate and questionable marketing communications. Understand how and why brands fall into greenwashing—and other forms of misleading imagery and deceptive messaging—and how these errors can be avoided.

Notes

This course may be offered in-person, remotely, or online; please click each available section to view more details.

Under course 'Type' you will see one of these options:

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Enroll Now - Select a section to enroll in
Section Title
55A
Type
Remote course- synchronous
Days
Sa
Time
9:30AM to 12:30PM
Dates
Oct 29, 2022 to Dec 10, 2022
Type
Remote course- synchronous
Days
Sa
Time
1:30PM to 4:30PM
Dates
Oct 29, 2022 to Dec 10, 2022
Schedule and Location
Contact Hours
36.0
Delivery Options
Course Fee(s)
Service charge(s)
  • CCPS Reg Fee  
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