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Course Description

Whether you are launching a new business and brand, changing your product mix and marketing strategy, or wish to optimize your current fashion or luxury business, your brand should be at the center of your strategy and be its business driver. This is possible since it’s your only asset which cannot be copied without your permission and, with its power of consumer engagement, can give your business a distinct identity and a competitive advantage. Therefore your brand should be your initial and your on-going management focus. This certificate will show you how to do so. We’ll look at successful and unsuccessful creative and operational brand management practices. Should your distribution be only local, the course looks at how global factors nonetheless impact your brand strategy and how digital platforms can provide a broader and necessary market outreach. This course will show you how to create every part of a successful brand, how to apply brand power in the business world, what works, what doesn't, and why.

Notes

This course may be offered in-person, remotely, or online; please click each available section to view more details.

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