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Course Description

"Green" is one of the most overused words in popular culture. While an interest in all things green bodes well for the planet, it is becoming difficult to distinguish between a marketing ploy and a serious sustainability effort. In this class we will look at marketing trends, consumer perceptions, and efforts to regulate claims, such as the Federal Trade Commission’s Environmental Marketing Guidelines. Learn how companies and professionals can get beyond the green buzz, stay clear of greenwashing, and use marketing to both sell and educate.

Notes

This course may be offered in-person, remotely, or online; please click each available section to view more details.

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Section Title
55A
Type
Remote course- synchronous
Days
M
Time
6:10PM to 9:10PM
Dates
Feb 14, 2022 to Mar 07, 2022
Schedule and Location
Contact Hours
9.0
Delivery Options
Course Fee(s)
Service charge(s)
  • CCPS Reg Fee
Instructors
Section Title
55B
Type
Remote course- synchronous
Days
M
Time
6:10PM to 9:10PM
Dates
Mar 14, 2022 to Apr 04, 2022
Schedule and Location
Contact Hours
12.0
Delivery Options
Course Fee(s)
Service charge(s)
  • CCPS Reg Fee
Instructors
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