Course Description

"Green" is one of the most overused words in popular culture. While an interest in all things green bodes well for the planet, it is becoming difficult to distinguish between a marketing ploy and a serious sustainability effort. In this class we will look at marketing trends, consumer perceptions, and efforts to regulate claims, such as the Federal Trade Commission’s Environmental Marketing Guidelines. Learn how companies and professionals can get beyond the green buzz, stay clear of greenwashing, and use marketing to both sell and educate.

For information about the Sustainable Design Entrepreneurs Certificate, please visit our main website.


This course may be offered in-person, remotely, or online; please click each available section to view more details.

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