"Green" is one of the most overused words in popular culture. While an interest in all things green bodes well for the planet, it is becoming difficult to distinguish between a marketing ploy and a serious sustainability effort. In this class we will look at marketing trends, consumer perceptions, and efforts to regulate claims, such as the Federal Trade Commission’s Environmental Marketing Guidelines. Learn how companies and professionals can get beyond the green buzz, stay clear of greenwashing, and use marketing to both sell and educate.
This course may be offered in-person, remotely, or online; please click each available section to view more details.
Under course 'Type' you will see one of these options:
For security reasons and the protection of your personal information, your session will time out due to a period of inactivity in minute(s) and second(s). Click Extend My Session to continue.For security reasons and the protection of your personal information, your session timed out after a period of inactivity. You will be redirected to the home page.
SUS003 - 202203-15575 - 55A
Remote courses combine both asynchronous and synchronous learning for students who wish to engage with their professors and classmates in real time. In addition to self-paced work, you will be asked to log on during specific class times to participate in online discussions, read lectures, complete assignments, and interact with the instructor and other students.
Non-credit course tuition
SUS003 - 202203-19834 - 55B
Non-credit course tuition
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