Course Description

Who are your customers? How do you make them customers and keep them? Who are your competitors, and how will you differentiate your business from theirs? In this course, you'll find viable answers to these questions using the array of market research sources available. You'll use the elements and artistry of pricing, promotion, and location to develop a marketing plan appropriate to your business idea and budget constraints. Textbook: Small Business Start Up Kit by Peri H. Pakroo, J.D. latest edition


This course may be offered in-person, remotely, or online; please click each available section to view more details.

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Online course- asynchronous
Mar 10, 2022 to Apr 07, 2022
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