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Course Description

Discover the role data analytics and digital marketing play in the transformation of today’s retail sector. Learn about data measurement tools that drive strategic decisions around digital marketing campaigns. Explore performance marketing, social listening, and user insights through lecture and classroom exercises and take a look at digital advertising campaigns on Google and Facebook. Discuss best practices to motivate user behavior to increase sales.

Notes

This course may be offered in-person, remotely, or online; please click each available section to view more details.

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Section Title
55A
Type
Remote course- synchronous
Days
T, W
Time
6:10PM to 9:10PM
Dates
Feb 22, 2022 to Feb 23, 2022
Schedule and Location
Contact Hours
6.0
Delivery Options
Course Fee(s)
Service charge(s)
  • CCPS Reg Fee
Instructors
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