Discover the role data analytics and digital marketing play in the transformation of today’s retail sector. Learn about data measurement tools that drive strategic decisions around digital marketing campaigns. Explore performance marketing, social listening, and user insights through lecture and classroom exercises and take a look at digital advertising campaigns on Google and Facebook. Discuss best practices to motivate user behavior to increase sales.
This course may be offered in-person, remotely, or online; please click each available section to view more details.
Under course 'Type' you will see one of these options:
For security reasons and the protection of your personal information, your session will time out due to a period of inactivity in minute(s) and second(s). Click Extend My Session to continue.For security reasons and the protection of your personal information, your session timed out after a period of inactivity. You will be redirected to the home page.
SXY100 - 202203-15560 - 55A
Remote courses combine both asynchronous and synchronous learning for students who wish to engage with their professors and classmates in real time. In addition to self-paced work, you will be asked to log on during specific class times to participate in online discussions, read lectures, complete assignments, and interact with the instructor and other students.
Non-credit course tuition
Dalia Strum has a focus on all things marketing. She’s the Founder of RethinkConnect, an Experiential Marketing Agency, and Co-Host of OneQuestionXYZ podcast, which focuses on Sales + Marketing Strategies.
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