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Course Description

FIT's premier certificate program, Fragrance Awareness, provides an intensive learning opportunity for professionals through a combination of theoretical and hands-on instruction. Offered through the Center for Professional Studies in collaboration with the Cosmetics and Fragrance Marketing department and taught by recognized industry practitioners. The following topics will be covered:- Intro to Evaluation and Marketing -Genealogy, Language, Structure/New Launches -The Fragrance Brief -Product Development Process/Storytelling - Packaging and Point of Purchase -Fragrance Workshop -Fragrance Marketing to End Customer - Fragrance Development in the Digital WorldSXN 115 Fragrance Awareness

Notes

This course may be offered in-person, remotely, or online; please click each available section to view more details.

 

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