SXI111 - Introduction to Fashion Publicity and Events Planning for Image Consulting Students
This online course is specifically for image consultants who want to learn how to build their business through positive word of mouth and dynamic events. Learn how to use the tools of publicity to increase awareness of your practice and build your brand through participation in meaningful event opportunities. Create a realistic launch event with corporate sponsors, targeted media, charity tie-ins, and a wow gift bag.
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Non-credit course tuition
Facilitator and Instructor, Fashion Events, FIT; Owner, BB’s Backstage Fashion and Events; Coordinator, Costume Crew Operations, Macy’s Thanksgiving Day Parade; Volunteer Coordinator, Event Supervisor, Backstage Manager; MBA Arts Management; Registered Local 764 Theatrical Wardrobe Union; Member, Women in Film and Television; Certified Covid Compliance Officer and Pandemic Advisor for Meetings and Events; Winner 2008 Roland H Macy “Rollie” Award
As owner ofBB’s Backstage Fashion and Events, Barbara Berman has been on the scene at New York Fashion Week for 50+ seasons. Her clients include A-listers like Oscar de la Renta, Carolina Herrera, Longchamp, Moschino as well as rising stars and international start-ups. Her coordination work includes runway, showroom, e-commerce, in-store, pop-up, trade show and charity events throughout New York City. For 20 years, she has been the Coordinator of Costume Crew Operations for the Macy’s Thanksgiving Day Parade responsible for 150 dressers. In addition to being part of this Emmy-nominated production team, she was awarded the Roland H Macy “Rollie” Award for parade service. Barbara’s charitable works include Broadway Cares, Crohn’s and Colitis Foundation, the United Nations First Ladies Fund, Bob Woodruff Foundation and Go Red for Women. She can also be seen on almost every season finale of Project Runway. Sometimes known as the “Fashion Fairygodmother,” Barbara loves guest lecturing and mentoring students throughout the US and around the globe.
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