Course Description

In this illuminating six-hour seminar, you’ll apply the concepts of branding, and create your own Personal Core Brand—a tool to better suit your unique talent in the job market. Learn ways to position and package yourself to stand out in today’s competitive marketplace. By clearly defining what distinguishes you from your competition, you’ll be better at showcasing yourself to others. Leave this seminar with triggers—reminders of your Personal Core Brand—and a powerful value proposition / elevator pitch that clearly defines who you are, what you do, and how you do it, and concise success stories that prove your unique benefit to employers, colleagues, and clients. This “branding” seminar features proven methods developed by The Illumination Group to help connect people to who they are at their core so they can be better at what they do. This coursework has been recognized by such organizations as the New York State Department of Labor, the New York Public Library, and Dress for Success.


This course may be offered in-person, remotely, or online; please click each available section to view more details.

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Remote course- synchronous
9:30AM to 4:30PM
Mar 12, 2022
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