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students looking at color swatches

Course Description

Artists, designers, and merchandisers embark on a certificate program that cultivates their ability to use color to achieve success and increase sales with an understanding of consumer behavior. Work hands-on developing professional palettes to make confident design, styling and merchandising decisions. This certificate program includes a panel discussion by industry experts who work with color in their fields, career coaching, and a special session conducted by a top trend expert. Visits and demos include FIT’s unique color facilities.
 

Course Outline

  • 4 sessions:  How to Use Color to Move the Market: Design Concept to the Customer’s Closet
  • 4 sessions:  Learn to Work Like a Color Professional
  • 3 sessions:  Color Painting Studio
  • 1 session:  Forecasting Resources and Micro-Macro Influencers
  • 2 sessions:  Color Science & Light
  • 1 session:  Color Trend Forecasting and Today’s Customer
  • 1 session:  Color Careers

Learner Outcomes

  • Identify how color impacts branding and purchasing decisions, including subliminal messaging
  • Use color as a creative competitive tool
  • Identify color psychology in today’s multi-cultural market
  • Utilize professional color vocabulary, resources, and guides
  • Create color palettes, combinations, and stories
  • Use color as a mood and appearance enhancer
  • Apply the art and science of color forecasting
  • Make use of possible career paths and advancement

Notes

In-Person sections include a $100 fee for in-class supplies not listed below.

Course Materials: Students should expect to purchase some workshop-related materials assigned at the first class and have a color wheel by The Color Wheel Co for the first class of the program.


FIT Alumni can receive a 10% discount on single-course certificates. If you think you are eligible for the 10% Alumni Discount, please complete the Alumni Verification Form prior to registration in order to receive your discount code.

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Thank you for your interest in this course. Unfortunately, the course you have selected is currently not open for enrollment. Please complete a Course Inquiry so that we may promptly notify you when enrollment opens.

If you have any questions, please email conted@fitnyc.edu for adult programs and precollegeprograms@fitnyc.edu for youth programs.

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