Course Description

This certificate is an accelerated interactive course that provides lectures, discussions, examinations of case studies, one-on-one mentorship, brand development workshops, and projects. You will learn how to market and brand a startup—develop your own brand identity and plan top strategies. In this program you will gain new insights, knowledge and skills you can apply to your brand. You will explore and understand the fundamentals of marketing and branding—the importance of brand identity, crafting your brand story, brand development for maximum growth, brand communication, and go-to-market strategy.


This course may be offered in-person, remotely, or online; please click each available section to view more details.

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