DDD001 - Data-Driven Design for Digital Marketing and Social Media
Digital media and big data have transformed the branding, marketing, and advertising landscape as we know it. No longer can a creative team attribute their design choices to their instincts. When it comes to selling through work to clients, they expect customer data to drive their creative strategy at every level. In this new landscape where we know more about customers than ever before Data-Driven Design has quickly become an essential competency for brands. Analysts and designers alike are being tasked with creating content that is inspired by real people and real data. This class was created to train professionals to utilize data to develop, refine, and optimize their creative work across a campaign lifecycle; ultimately delivering timely, engaging content, and measurable results. Over the course of 8 weeks, you’ll work in interdisciplinary teams to develop a book building case study across a campaign lifecycle. Through this process, you’ll learn to leverage social and digital analytics tools from defining measurable business goals to insight gathering and audience segmentation, to creative campaign development, to create A/B optimization tests. This class is taught by industry professionals and features a notable list of guest lecturers who’ll ground your learning in real-world expertise and knowledge.
This course may be offered in-person, remotely, or online; please click each available section to view more details.
Under course 'Type' you will see one of these options:
For security reasons and the protection of your personal information, your session will time out due to a period of inactivity in minute(s) and second(s). Click Extend My Session to continue.For security reasons and the protection of your personal information, your session timed out after a period of inactivity. You will be redirected to the home page.
All of our web pages use "cookies". A cookie is a small file of letters and numbers that we place on your computer or mobile device if you agree. These cookies allow us to distinguish you from other users of our website, which helps us to provide you with a good experience when you browse our website and enables us to improve our website.
Types of cookies we use
We use the following types of cookies:
Strictly necessary cookies- these are essential in to enable you to move around the websites and use their features. Without these cookies the services you have asked for, such as signing in to your account, cannot be provided.
Performance cookies- these cookies collect information about how visitors use a website, for instance which pages visitors go to most often. We use this information to improve our websites and to aid us in investigating problems raised by visitors. These cookies do not collect information that identifies a visitor.
Functionality cookies- these cookies allow the website to remember choices you make and provide more personal features. For instance, a functional cookie can be used to remember the items that you have placed in your shopping cart. The information these cookies collect may be anonymized and they cannot track your browsing activity on other websites.
Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them please visit http://www.allaboutcookies.org/.
Specific cookies we use
The list below identify the cookies we use and explain the purposes for which they are used. We may update the information contained in this section from time to time.
JSESSIONID: This cookie is used by the application server to identify a unique user's session.
registrarToken: This cookie is used to remember items that you have added to your shopping cart
locale: This cookie is used to remember your locale and language settings.
cookieconsent_status: This cookie is used to remember if you've already dismissed the cookie consent notice.
_ga_UA-########: These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the website. The cookies collect information in an anonymous form, including the number of visitors to the website, where visitors have come to the site from and the pages they visited. This anonymized visitor and browsing information is stored in Google Analytics.
Changes to our Cookie Statement